Peelable Smirnoff Bottles

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We now have new Smirnoff Caipiroska to peel. Designed by JWT Brazil, the fruity vodkas come in a peelable package, which imitate the skin of each drink’s respective fruit. Just peel the wooden crate off and drink the fruit wine out!

*I thought this was an interesting packaging concept for bottles considering our class is working with concepts, bottles and packaging/labels.

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