U&lc

I discovered the publication U&lc (Upper & lower case) when researching Woody Pirtle’s design. While looking through his work, my attention was caught by a series of covers he did for the magazine, pictured below.

LPCulc LPCulc2 LPCulc3 LPCulc4

I was interested to figure out what this was since thus far, I had never heard of it. I found that it was one of the original publications targeted specifically at the design community. It started in 1970 and was a product of the International Typeface Corporation. According to Design History, “The magazine was an effort to display and advertise for the latest typefaces from ITC, which was the first type foundry to have nothing to do with the production of metal type.”

The reason I bring it up here, even though it is no longer an active publication (it saw its last issue in 1999), is I think there’s a lot to be learned from looking back at old issues. For example, I’m so interested by how the designers handled the text here in this issue from the Spring of 1992. (See the full issue here.)

Screen Shot 2014-10-23 at 2.01.39 PM

And here, from Summer 1994. (Full issue here.)

Screen Shot 2014-10-23 at 2.16.22 PMScreen Shot 2014-10-23 at 2.14.13 PM

I’m particularly impressed by these pages because I find it difficult to handle lots of body text in a way that is both interesting and legible / doesn’t muddle the information. However, in addition to these kinds of layouts, the U&lc also has great examples of more graphic pages that are less content heavy:

Screen Shot 2014-10-23 at 2.19.56 PMScreen Shot 2014-10-23 at 2.20.10 PMScreen Shot 2014-10-23 at 2.19.19 PM   Screen Shot 2014-10-23 at 2.18.56 PM

Lucky for us, someone has been working on finding back issues and scanning them so we can still have access to them. Some of the issues can be found here.

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3 thoughts on “U&lc”

  1. Very good post. You need to use tags and credit artist, designers, publications and etc. In addition please use categories. I made appropriate changes for you. Please take a tone of these. Thank you.

  2. Seeing the the best at work…
    You can hear the excitement in your post about your discovery of U&lc
    Yes, a wonderful publication for all of us to dust off and revisit.

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