Yes, Pantone, the sovereign ruler of all things color, has opened up a boutique hotel in the city of Brussels. The company, most well known for its Pantone Matching System, in which every possible hue is designated a name and number, brings its obsessive aesthetics to the three-dimensional realm.
Designed by architect Michel Penneman and interior designer Olivier Hannaert, the hotel contains 59 rooms utilizing seven distinct color palettes, in which sharp hues pop and glow against the clean white backdrop of the building. As the website states: “From vivid to subdued, for business or leisure, our unique boutique design hotel perfectly suits your savvy palette and colorful imagination.”
I wonder…do you think you can pay for your stay with PMS swatches?