Paul Rand(August 15,1914-November 26th, 1996) was an American graphic designer. He is best known for the corporate logos he designed(IBM, UPS, ABC,neXT).
Below is a link to a youtube video of Paul Rand speaking about design.
A few things he mentioned in the video caught my attention:
-Without form, there is no content and without content there is no form
-“Don’t try to be original, just try to be good. That sounds sort’ve niece, but it’s true”
In the video he lists the ‘language of form’ or ‘vocab of aesthetics’
The video itself is designed to engage the audience. Images on the screen recreate themselves to form new ones.
I hope you all enjoy!