David Carson: Design and Discovery

Here is a great, humorous Ted talk by David Carson on Design and discovery where he walks through a gorgeous slide deck of his work and found images.

Perhaps his success in creating boundary breaking typography work is in the attention he pays to the emotion of design; the emotional response – “The message that’s sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting”. One great example he gave of how typography affects a given message:

There are these two garage doors that are painted identical, situated next to each other, with the same message painted across:


Same color, same message, same word. Which one would you park in front of?


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