Spotlight | Yoko Nire | AAS GD 2015 | TDC 36 Typography Competition

Yko NireWinning Entry

Congratulations to:

Yoko Nire for winning the Type Directors Clubs 36 Typography Competition in category for excellent typographic work by students.


Yoko graduated from the AAS Graphic Design Program in December 2014. Her winning entry was a response to a design assignment in History of Graphic Design course ( Jason Booher, Faculty). Subsequently it was executed during Silkscreen course (Katarzyna Gruda, Faculty).

Project name: Yokan Packaging
Yokan is a Japanese traditional sweet that comes in various flavors. My approach was inspired by the Dutch designer, Piet Zwart, whose style was modern, constructive and mechanical, but also playful. To interpret his philosophy, I played a composition game with geometric shapes and type physically on a piece of paper, resulting in an unexpected and abstractly whimsical packaging. Silk screened on Japanese paper. In addition, I made the rubber stamps for children to play with the design and make original cards.

Yokan Packaging
Silkscreen Flat Sheet
Rubber stamps for children to play
Rubber stamps for children to play

The assignment description:
The students were given a designer [all from early 20th century—Yoko’s was Piet Zwart]. After exploring the relationships in their designer’s work, they created a series of designs that responded to or was influenced by the work in some way. This could manifest in any number of ways: ads, packaging, posters, covers, etc. The designs could surround an object, product, idea. Students were required to produce three or more designs. If desired, more specific constraints were given. The intention was not to mimic a single design, but to uncover the underlying force(s) in the work.

Inspiration & Process

Editing and photography: Katarzyna Gruda


Screen Shot 2015-02-16 at 2.25.47 PM


3 thoughts on “Spotlight | Yoko Nire | AAS GD 2015 | TDC 36 Typography Competition”

  1. This work is most importantly about play. We don’t respect play in this country and it is a serious matter. Here is great design celebrating a sense of play – not exclusive of hard work and due diligence to the requirements of great design.
    Best, Tom

    1. Thank you very much Tom!!
      Design education aims intellectual, clear, rational and simple design, but I want to have playfulness because FUN is very important to communicate!

      By the way, I am now reading “EQ”, which reminds me of your way to teach. Imagination, Share, Self conscious etc. I hope I’ll see you again soon.


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