My approach to the Self-Portrait Poster was organic. Typically, I like to plan a design ahead of time and control each detail throughout the process. However, after 10 minutes with the copy machine I realized I would have to abandon control and embrace my inner-Dada. I limited my variables to very specific pieces of the photo-booth images and letter forms I felt contrasted enough to create an interesting chemistry. I considered each element as a puzzle piece that relates to one another and let chance influence my design decisions.
My final composition was derived after several rounds of drafts where I explored the potential of each element by overlapping them, deconstructing them, and flipping their orientation. Throughout this process I was mostly influenced by the Japanese designer Shigeo Fukuda. He used simple shapes and positive and negative space to create optical illusions that are both striking and sophisticated. He was also an advocate for using humor in design asserting “I believe that in design, 30 percent dignity, 20 percent beauty and 50 percent absurdity are necessary.” Checkout some of my favorites below: