Pantone creates new paint color inspired by ‘Minions’

This yellow inspiration may go beyond the yellow of the 1968 Beatles’ film The Yellow Submarine.

"Minions" screenshot from the animated movie.
Here are a few yellow “Minions” that are from a screenshot of the animated film, Despicable Me.
Fashion designs jump on the "Minion Yellow" trend.
Fashion designers jump on the “Minion Yellow” trend.

AOL.COM reported on April 14th:  A word of caution for anyone who wants to put Pantone Color Institute’s new hue on their walls: Don’t forget your sunglasses.

Pantone teamed up with Illumination Entertainment to create a bright yellow paint color based off the lovable minions from “Despicable Me.” Not surprisingly, it’s called Minion Yellow.

As kooky as it sounds, a paint color centered around the yellow creatures makes sense. The minions have helped spawn a huge film franchise, including 2013’s “Despicable Me 2” and now “Minions,” which hits theaters in July.

The paint was “designed to represent the sweet and subversive characters,” Pantone said in a news release. “An extroverted hue, it projects playfulness and warmth and is suggestive of intellectual curiosity and enlightenment.”

Women’s Wear Daily reports the production companies have also teamed up with several London designers to create Minion-inspired fashions. Those pieces, some of which cost as much as $800, will hit stores after the film’s summer release.


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