Last week NASA released in full its circa-1976 “NASA Graphics Standards Manual” to the public after a demand was raised by a Kickstarter campaign to release it in glorious hardback.
The hefty guide had always been in the public domain but it wasn’t in such wide release or a handy PDF format until last week.
The book served as the style guide of sorts for post-Apollo NASA and features plenty of great throwback imagery, included the space agency’s new “worm logo” which then-Administrator Richard H. Truly noted “gives a feeling of unity, technological precision, thrust and orientation toward the future.”
The guide sets forth riles for signage, correspondence, even the spacing on NASA dump trucks and planes is detailed.
The agency was undergoing an identity shift as it blasted into the space shuttle era and it shows in the copy.