What? Two Bottles? Start Looking Sideways…

Always roaming in and out of book stores and on book sites, a few years ago I saw the book The Art of Looking Sideways by Alan Fletcher. I thought – what a visual feast. In some ways it reminded me of Bruno Munari’s book Design as Art. (BUT – not in size). The Art of Looking Sideways has over 500 pages.

The Art of Looking Sideways by Alan Fletcher publish by Phaidon Press in 2001.
The Art of Looking Sideways by Alan Fletcher
publish by Phaidon Press in 2001.

This book contemplated the differences between pictures as words – and vice versa. As Alan Fletcher states “the pleasing incongruities and serious science behind perception, process and the imagination that fills in the gaps”. A perfect book to review as we start exploring creative solutions to our bottle project.

Fletcher doesn’t set out to teach lessons. It is more of his experiences and insight that he gathered by – well – just being there and absorbing the world around him.

Here is a series of spreads from

The Art of Looking Sideways by Alan Fletcher:

A spread from The Art of Looking Sideways by Alan Fletcher

A spread from The Art of Looking Sideways by Alan Fletcher

6

8

The Art of Looking is wonderful inspiration to visual awareness, an interesting compilation that will entertain and inspire all of you as you start to SEE the interplay between word and image.

• Here is a link to an interesting interview with Alan Fletcher:

https://www.youtube.com/watch?v=meKUDU0sH5w

• Here is a link to The Art Directors Club Hall of Fame page for BIO info.

http://adcglobal.org/hall-of-fame/alan-fletcher/

NOTE: more on Bruno Munari’s book Design as Art from Google Books: https://books.google.com/books?id=fIJjI0UC7AEC&printsec=frontcover&dq=amazon+Bruno+Munari’s+book+Design+as+Art.&hl=en&sa=X&ved=0CDAQ6AEwAGoVChMIzabT9uyIyQIVxT4-Ch3IzgA_#v=onepage&q&f=false

Cover for Design as Art By Bruno Munari (paperback).

Find past Munari posts about his books on this blog.

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